Zalando has expanded its loyalty program Zalando Plus to French consumers. Initially, however, the service is only available in Paris.
Advantages and extra service
For an annual contribution of 9.95?euros, Zalando Plus offers its members benefits such as fast or free deliveries, special offers and discounts. In addition, they are the first to be informed when out-of-stock items are back in stock and receive preferential treatment when they contact the customer service department.
For the time being, the loyalty programme is only available in Paris, but the intention is to introduce it to a wider area of France at a later date. "As one of the biggest fashion markets in Europe, France is important in order for Zalando to achieve the company’s ambition of becoming The Starting Point for Fashion", says Riccardo Vola, Director Southern Europe, in a press release.
The company's loyalty programme was first introduced in Germany two years ago. However, a few months ago free collection of returns was cut out of the benefits for Plus members.